6th September 2008

Ford seeks loan

Executive Chairman Bill Ford said Friday, Ford Motor Co. will keep investing in new fuel-saving technology even if it does not get any government loan guarantees, but the loans will help the automaker get the technology to market more quickly. In an interview at an event marking the loans are important to help the industry deal with higher fuel economy standards, carbon dioxide emissions limits and a marketplace that has shifted from trucks to more fuel-efficient cars.
Ford said “I think it is important to our whole industry, all the retooling were doing as an industry, to really meet the future demands of fuel economy and CO2 and all the new technology that’s really going to be needed to achieve that.” The company will go on without the loan guarantees, but its work will be tougher.
The company doesn’t have a number in mind for how much it would borrow. But Ford said the government-backed loans, which Ford (F, Fortune 500) intends to repay, would mean the difference between single-digit interest rates and the double-digit rates now available in a tight credit market. That potentially could save the troubled automaker millions of dollars.
Ford has lost $23.9 billion in the past 2 ½ years and has had to mortgage its assets to stay in business as the U.S. auto market has shifted away from profitable trucks and sport utility vehicles to more fuel-efficient models.

posted in Auto makers, Auto marketing, Lowest Rate Auto Financing | 0 Comments

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