The Big Three Detroit carmakers reported hefty double digit declines from a year ago and Japan’s Toyota and Honda saw single digit losses while Nissan bucked the trend with an increase in sales. Automakers saw another painful slide in US sales this August with the consumers cautious amid a weak economy. According to research firm Autodata, the total new car sales amounted to 1.249 million units, or an adjusted annual pace 13.72 million down a whopping 15.5 percent from a year ago.

According to industry source Detroit auto companies are preparing to launch a campaign for assistance next week and the goal is to have Congress approve at least 25 billion dollars in loans by the end of September. Peter Morici economist at the University of Maryland said “It is a bad time for the industry, even for those companies that are competitive.” “I don’t expect thing to improve much because the economic conditions are slowing further people don’t have any money for big purchases.”

GM’s sales were notably better than the consensus forecast for a 29 percent drop, and were arguably aided by the employee discount program said Himanshu Patel at JP Morgan Securities . Reported August that General Motors US sales slumped 20.4 percent from a year ago to 308,817 vehicles and although it pointed out that sales were up a significant 31 percent from a month earlier.

August US sales slid 26.6 percent from a year ago, citing a weak economy and sluggish demand for large trucks and sport utility vehicles said Ford Motor Co. and Ford also cited higher demand for fuel efficient small cars and SUVs but this was offset by other factors. The company said “the impact of a weak economy and lower demand for larger trucks and SUV’s resulted in double digit sales declines for Ford and the auto industry.”

The White House said it was in discussions about a proposal to give the auto industry $25 billion in government-issued low-cost loans and a sign that automakers may be making progress in their effort to get financial assistance.

Dana Perino the White House spokeswoman said “it’s something we’re aware of and we’re talking to the members of Congress and also the people in the auto industry, and thinking about what they might think would be required from their perspective.” Dana Perino said she was not prepared to say what funding amount “the White House would or would not support.” She also said the White House may say whether it supports the proposal in the next day or two.

Energy bill that was signed into law by President Bush included a provision to provide $25 billion in direct loans to automakers but the bill didn’t allocate any funding and it would cost $3.75 billion to guarantee that money. Detroit’s automakers and the United Auto Workers argue a $50 billion package may be necessary and which would cost $7.5 billion to guarantee. Automakers could use the money to retool plants to build advanced technology vehicles that were at least 20 percent more fuel-efficient than the minimum required

Obama is running advertisements tweaking McCain’s support of the smaller package and Michigan is an important state in the presidential election. Barack Obama is the Democratic presidential nominee that has endorsed the $50 billion package and while his Republican rival John McCain endorsed the $25 billion package.

Automakers were “deserving” of as much as $50 billion in government-backed loans so that they can build more fuel-efficient cars, said a top General Motors executive. Robert A Lutz vice-chairman of General Motors said the car companies need money to retool their plants but probably cannot raise enough capital on their own because of the tight credit markets. Lutz also said the automakers have already made considerable progress in transforming themselves and that the government should help them proceed faster.

Lutz told reporters at an event near Chicago where General Motor showed off it 2009 line up that “The American auto industry is deserving of government loan guarantee,” “We have done a whole bunch of things that people said, ‘Why aren’t you doing this?’” Automakers and along with the United Automobile Workers union and lawmakers are urging Congress to appropriate $3.75 billion to back the $25 billion in loans authorized last year.

Detroit carmakers have announced plans to revamp numerous truck plants so that they can build the smaller cars and crossover vehicles. Costs of each conversion are ranging from $75 million at a Ford plant. Sales of pickups and SUVs plummeted this year as gasoline prices climbed above $4 a gallon in much of the United States. Automakers have been offering substantial discount on some models and shutting down plants that make them to keep inventories from growing larger. July, large SUV sales were down to 42% and full size pickup trucks sales declined to 28%.